Online ad spend to exceed Newspaper ad spend in 2015
December 8th, 2009
Great article on Online / News ad spending trends in PaidContent.org. The article compares forecasts from three sources - GroupM, MangaGlobal, and ZenithOptimedia. Good news is that they are each projecting ad spend to rise in 2010.
Read the full article here: http://paidcontent.co.uk/article/419-forecast-online-will-take-more-ad-dollars-than-newspapers-by-2015/