Digital Video - Do’s and Don’ts
November 10th, 2009
Great article published by PaidContent.org on the Do’s and Don’ts of digital video. Article is written by James A. Pitaro (VP of Media at Yahoo) and discusses what works for Yahoo and their approach to digital video. Some of the ideas that resonate well with our service are:
1. Tracking your audience - figure out what types of content users are really looking for and build your service around that.
2. Involve advertisers early in the creative process - sometimes advertisers are trying to solve similar problems and by leveraging their branding you can address multiple issues.
You can read the full article here: The Do’s And Don’ts Of Creating Original Video