Newspaper Circulation Continues to Decline
Wall Street Journal Reports that Newspaper circulation is falling faster than ever:
Most of the nation’s biggest newspapers saw circulation tumble at an increased rate, a sign that the migration of readers online may be picking up speed.
The Audit Bureau of Circulations reported Monday that average weekday circulation at 534 daily newspapers fell 3.6% for the six months ended March 31, compared with the year-earlier period. The rate of decline is accelerating: ABC had reported an average weekday circulation drop of 2.1% in the year-earlier period and 2.6% in the six months to November.
Sunday circulation fell even more, losing 4.6% on average.
Newspapers need to take advantage of what is working for them - online distribution. This not only means experimenting with podcasts, video, ad formats, etc but also means experimenting with different forms of distribution. They need to try and find ways to improve the consumer experience with online distribution. Right now everything is just flat text and every story has the same format - kinda boring if you ask me.