AudioDizer and VideoDizer Blog

Ford Sync is now advertising on AudioDizer podcasts through MIT Technology Review. Ford Sync is sponsoring the Transportation Brief - a series of articles on the impact of technology on transportation and fossil fuels:

Transportation defines our civilization. Where we live and work, the structure of our cities, the flow of global commerce–all have been shaped by transportation technologies. But modern transportation’s reliance on fossil fuels cannot be sustained. Passenger planes, trains, and automobiles were responsible for nearly four billion tons of carbon dioxide emissions in 2005–about 14 percent of the carbon dioxide emitted globally that year. If we continue to rely almost exclusively on petroleum to power these vehicles, they will be responsible for 11 billion to 18 billion tons of carbon dioxide emissions in 2050. That’s because developing nations–which are home to 82 percent of the world’s population and will be responsible for 98 percent of population growth in coming years–are on the verge of mass motorization.

AudioDizer

Great article published by PaidContent.org on the Do’s and Don’ts of digital video. Article is written by James A. Pitaro (VP of Media at Yahoo) and discusses what works for Yahoo and their approach to digital video. Some of the ideas that resonate well with our service are:

1. Tracking your audience - figure out what types of content users are really looking for and build your service around that.
2. Involve advertisers early in the creative process - sometimes advertisers are trying to solve similar problems and by leveraging their branding you can address multiple issues.

You can read the full article here: The Do’s And Don’ts Of Creating Original Video

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