AudioDizer and VideoDizer Blog

Just booked our flights and got our conference passes. We are pretty excited about attending the conference this year - our first time going. The conference boasts an all-star line up of speakers including:

Steven Brill, Co-Founder, Journalism Online

Bruce Campbell, President, Digital Media and Corporate Development, Discovery Communications

Rio Caraeff, CEO, Vevo

Josh Cohen, Senior Business Product Manager, Google News

Shawn Colo, Co-Founder, Demand Media

Bart Decrem, Co-Founder and CEO, Tapulous

Kenneth ‘KC’ Estenson, Senior Vice President and GM, CNN.com

Richard Greenfield, Co-Head, Pali Research

Rob Grimshaw, Managing Director, FT.com

David Hyman, CEO, Mog

Cella Irvine, President and CEO, The About Group

Patrick Keane, CEO, Associated Content

John Kosner, Senior VP and GM, ESPN Digital Media

James L. McQuivey, Ph.D., Vice President, Principal Analyst

Marty Moe, SVP, AOL Money & Finance

Martin Nisenholtz, Senior Vice President, Digital Operations, The New York Times

Janet L. Robinson, President and Chief Executive Officer, The New York Times Company

Hilary Schneider, Executive VP, Yahoo! North America

Quincy Smith, Partner, Code Advisors

Arthur Sulzberger, Jr., Chairman and Publisher, The New York Times

John Squires, Managing Director, Next Issue Media

Devin Wenig, Chief Executive Officer, Markets, Thomson Reuters

To learn more about the conference, check out the PaidContent.org conference website

Harpreet AudioDizer

PhysOrg.com™, a leading web-based science, research and technology news service which covers a full range of topics, is now offering AudioDizer text to speech podcasts for every article. The podcasts are available to download on PhysOrg.com (in the article menu bar) as well as on iTunes.

To learn more about the audio program please visit the “about the audio page” on PhysOrg.com.

To advertise within these articles please contact us at bizdev@audiodizer.com

About PhysOrg:

PhysOrg.com™ is a leading web-based science, research and technology news service which covers a full range of topics. These include physics, earth science, medicine, nanotechnology, electronics, space, biology, chemistry, computer sciences, engineering, mathematics and other sciences and technologies. Launched in 2004, PhysOrg’s readership has grown steadily to include 1.75 million scientists, researchers, and engineers every month. PhysOrg publishes approximately 100 quality articles every day, offering some of the most comprehensive coverage of sci-tech developments world-wide. Quancast 2009 includes PhysOrg in its list of the Global Top 2,000 Websites. PhysOrg community members enjoy access to many personalized features such as social networking, a personal home page set-up, RSS/XML feeds, article comments and ranking, the ability to save favorite articles, a daily newsletter, and other options.

Harpreet AudioDizer, Podcasting, advertising, text-to-speech PhysOrg.com

Great article on Online / News ad spending trends in PaidContent.org. The article compares forecasts from three sources - GroupM, MangaGlobal, and ZenithOptimedia. Good news is that they are each projecting ad spend to rise in 2010.

Read the full article here: http://paidcontent.co.uk/article/419-forecast-online-will-take-more-ad-dollars-than-newspapers-by-2015/

Harpreet AudioDizer

Ford Sync is now advertising on AudioDizer podcasts through MIT Technology Review. Ford Sync is sponsoring the Transportation Brief - a series of articles on the impact of technology on transportation and fossil fuels:

Transportation defines our civilization. Where we live and work, the structure of our cities, the flow of global commerce–all have been shaped by transportation technologies. But modern transportation’s reliance on fossil fuels cannot be sustained. Passenger planes, trains, and automobiles were responsible for nearly four billion tons of carbon dioxide emissions in 2005–about 14 percent of the carbon dioxide emitted globally that year. If we continue to rely almost exclusively on petroleum to power these vehicles, they will be responsible for 11 billion to 18 billion tons of carbon dioxide emissions in 2050. That’s because developing nations–which are home to 82 percent of the world’s population and will be responsible for 98 percent of population growth in coming years–are on the verge of mass motorization.

Harpreet AudioDizer

Great article published by PaidContent.org on the Do’s and Don’ts of digital video. Article is written by James A. Pitaro (VP of Media at Yahoo) and discusses what works for Yahoo and their approach to digital video. Some of the ideas that resonate well with our service are:

1. Tracking your audience - figure out what types of content users are really looking for and build your service around that.
2. Involve advertisers early in the creative process - sometimes advertisers are trying to solve similar problems and by leveraging their branding you can address multiple issues.

You can read the full article here: The Do’s And Don’ts Of Creating Original Video

Harpreet video

The Audit Bureau of Circulations released daily newspaper circulation numbers for the top 25 newspaper companies. Only WSJ circulation numbers grew a modest 0.6%.

I wonder where the concentration of their 2M subs are located and what the demo is.

You can read the full report here

Harpreet newspaper

IBM is now an official sponsor of audio podcasts on MIT Technology Review. They are sponsoring Tech Review’s Special report on “SmarterIT“. In addition to the special report, IBM has also turned some of their white papers into download-able audio podcasts.

Harpreet AudioDizer advertising, audio sponsorship, IBM, MIT, MIT Technology Review

Apple announced it has sold 225M iPods this past Wednesday - making the installed base ~410M units. Analysts are concerned that the sales are starting to decline and its impact on the record labels. See chart below:

Read the full story on VentureBeat

Harpreet AudioDizer

I guess Current TV users couldn’t get enough of our robot voices. They’ve started a Facebook group on our “vicky the robot” voice and want to get it back!

Check it out on Current.com: http://current.com/items/90310114_bring-current-news-and-vicky-back-to-current-tv.htm

And on Facebook: http://www.facebook.com/vicky.current

Harpreet AudioDizer

Another interesting note that I picked up during the Digital Hollywood Conference was regarding Virtual Worlds. There was a panelist from WeeWorld (a virtual world that enables kids to create a virtual avatar of themselves and dress them up with various types of virtual goods (flair/bling/schwag)) provided some interesting data regarding their site:

• They have over 21M users
• 21% of their users actively manage/update their avatar on a daily basis
• 73% of their users manage/update their avatar once a week

These types of sites are becoming extremely popular with kids and are making money through micro-transactions (by selling virtual goods) and through advertising (advertisers creating virtual environments and goods). Facebook also sell these types of virtual gifts - in case you were wondering what exactly a virtual gift was.

One panelist shared a funny story about American Apparel attempt to open a virtual store on Second Life. Basically, it was something they hoped would create some buzz but totally backfired when the Second Life Army blew up the virtual store within three hours of its grand opening. American Apparel has a press release about the store’s closing.

Harpreet Digital Hollywood, virtual world