AudioDizer and VideoDizer Blog

Very interesting article written by Hal Varian, Google’s Chief Economist regarding the economics of newspapers. He mentions that online advertising represents only 5% of newspaper ad revenue due to people only spending a limited amount of time reading via the browser - 70 seconds per day. Traditional readers, those reading the print format, typically spend about 25 minutes per day drives the bulk of advertising dollars.

Hal Varian says newspapers need to “experiment, experiment, experiment” with the new platforms and online in order to try and stop the decline that has been going on since 1985.

You can read the full article on Google’s Public Policy Blog

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PhysOrg.com is introducing three new high-tech ways for readers to wirelessly stay in touch with its sci-tech news. Starting now, readers can read PhysOrg stories on the iPhone with new PhysOrg apps, listen to podcasts through iTunes or any MP3 player, and read stories on the Amazon Kindle.

(PRWEB) March 1, 2010 — As a leading source of science and technology news, PhysOrg.com continually offers its readers cutting-edge ways to stay up to date on the latest research. Now PhysOrg is making it even easier for readers to keep up with science breakthroughs while away from the computer.

A screenshot of the PhysOrg iPhone App (Full version).
A screenshot of the PhysOrg iPhone App (Full version).
PhysOrg is introducing three new high-tech ways for readers to wirelessly stay in touch with the news on its website. Starting now, readers can read PhysOrg stories on the iPhone with new PhysOrg apps, listen to podcasts through iTunes on any MP3 player, and read stories on the Amazon Kindle.

“With 1.75 million readers every month, PhysOrg hopes to offer a mobile reading option for everyone. These wireless services are ideal for people commuting by train, plane or carpooling.”
“With 1.75 million readers every month, PhysOrg hopes to offer a mobile reading option for everyone,” said Alexander Pol, Managing Editor of PhysOrg.com. “These wireless services are ideal for people commuting by train, plane or carpooling.”

PhysOrg iPhone App

Although iPhones, PDAs, and other devices have always been able to access a mobile version (http://www.physorg.com/help/physorg-mobile/) of PhysOrg.com, the new iPhone app is designed to make it even easier for iPhone users to read the text on the small screen, as well as offer other features.

The PhysOrg iPhone app comes in two versions: a “Lite” (free) version itms://itunes.apple.com/us/app/physorg-com-news-lite/id356443503?mt=8 and a “Full” (paid) version itms://itunes.apple.com/us/app/physorg-com-news/id356448743?mt=8 , both of which are ad-free. The “Lite” version allows readers to browse the top 10 daily news stories on PhysOrg.com. Readers may rate, bookmark and share favorite stories via Twitter or email directly using the app. Readers can also read stories in offline or “airplane” mode.

The “Full” version offers these features as well, but includes all PhysOrg stories in all categories. Readers may customize content by selecting their favorite categories, which include physics, technology, earth science, medicine, nanotechnology, electronics, space, biology and chemistry.

Readers can download the “Lite” and “Full” PhysOrg apps from the Apple App store. For more information about the apps (including a video demonstration), visit http://www.physorg.com/help/iphone/ .

PhysOrg Text-to-Speech Audio Podcasts

Every day, about 40 of the top PhysOrg stories (called “Spotlight News”) are converted into text-to-speech (T2S) podcasts. You can listen to the podcasts online by clicking the speaker icon next to the story, manually download the podcasts into your MP3 player through an RSS feed, or subscribe to the podcasts via iTunes (http://itunes.apple.com/podcast/audiodizer-physorg-com-spotlight/id348735233). The T2S conversion process is powered by AudioDizer, an MIT-student-founded company. AudioDizer takes the podcast experience to the next level by using multiple voices, different accents, and music to enhance the listening experience. For more information on PhysOrg podcasts, visit http://www.physorg.com/help/audio/ .

PhysOrg on the Kindle

Readers can subscribe to PhysOrg stories through the Amazon Kindle e-reader through two feeds. The “Spotlight News” feed offers the top 40 or so stories of the day (the same stories that are converted to podcasts). Readers who are primarily interested in a specific subject can subscribe to one of five channel feeds, which provide all stories in that subject. The five channel feeds are Space and Earth, Technology and Electronics, Biology and Chemistry, Physics and Nanotechnology, and Medicine and Health. Already, PhysOrg has more than 350 Kindle subscribers, and the number is growing rapidly. For more information and to download PhysOrg feeds on the Kindle, visit http://www.physorg.com/help/physorg-kindle/ .

About PhysOrg.com

PhysOrg.com™ is a leading web-based science, research and technology news service which covers a full range of topics. These include physics, earth science, medicine, nanotechnology, electronics, space, biology, chemistry, computer sciences, engineering, mathematics and other sciences and technologies. Launched in 2004, PhysOrg’s readership has grown steadily to include 1.75 million scientists, researchers, and engineers every month. PhysOrg publishes approximately 100 quality articles every day, offering some of the most comprehensive coverage of sci-tech developments world-wide. Quancast 2009 includes PhysOrg in its list of the Global Top 2,000 Websites. PhysOrg community members enjoy access to many personalized features such as social networking, a personal home page set-up, RSS/XML feeds, article comments and ranking, the ability to save favorite articles, a daily newsletter, and other options.

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Just booked our flights and got our conference passes. We are pretty excited about attending the conference this year - our first time going. The conference boasts an all-star line up of speakers including:

Steven Brill, Co-Founder, Journalism Online

Bruce Campbell, President, Digital Media and Corporate Development, Discovery Communications

Rio Caraeff, CEO, Vevo

Josh Cohen, Senior Business Product Manager, Google News

Shawn Colo, Co-Founder, Demand Media

Bart Decrem, Co-Founder and CEO, Tapulous

Kenneth ‘KC’ Estenson, Senior Vice President and GM, CNN.com

Richard Greenfield, Co-Head, Pali Research

Rob Grimshaw, Managing Director, FT.com

David Hyman, CEO, Mog

Cella Irvine, President and CEO, The About Group

Patrick Keane, CEO, Associated Content

John Kosner, Senior VP and GM, ESPN Digital Media

James L. McQuivey, Ph.D., Vice President, Principal Analyst

Marty Moe, SVP, AOL Money & Finance

Martin Nisenholtz, Senior Vice President, Digital Operations, The New York Times

Janet L. Robinson, President and Chief Executive Officer, The New York Times Company

Hilary Schneider, Executive VP, Yahoo! North America

Quincy Smith, Partner, Code Advisors

Arthur Sulzberger, Jr., Chairman and Publisher, The New York Times

John Squires, Managing Director, Next Issue Media

Devin Wenig, Chief Executive Officer, Markets, Thomson Reuters

To learn more about the conference, check out the PaidContent.org conference website

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PhysOrg.com™, a leading web-based science, research and technology news service which covers a full range of topics, is now offering AudioDizer text to speech podcasts for every article. The podcasts are available to download on PhysOrg.com (in the article menu bar) as well as on iTunes.

To learn more about the audio program please visit the “about the audio page” on PhysOrg.com.

To advertise within these articles please contact us at bizdev@audiodizer.com

About PhysOrg:

PhysOrg.com™ is a leading web-based science, research and technology news service which covers a full range of topics. These include physics, earth science, medicine, nanotechnology, electronics, space, biology, chemistry, computer sciences, engineering, mathematics and other sciences and technologies. Launched in 2004, PhysOrg’s readership has grown steadily to include 1.75 million scientists, researchers, and engineers every month. PhysOrg publishes approximately 100 quality articles every day, offering some of the most comprehensive coverage of sci-tech developments world-wide. Quancast 2009 includes PhysOrg in its list of the Global Top 2,000 Websites. PhysOrg community members enjoy access to many personalized features such as social networking, a personal home page set-up, RSS/XML feeds, article comments and ranking, the ability to save favorite articles, a daily newsletter, and other options.

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Great article on Online / News ad spending trends in PaidContent.org. The article compares forecasts from three sources - GroupM, MangaGlobal, and ZenithOptimedia. Good news is that they are each projecting ad spend to rise in 2010.

Read the full article here: http://paidcontent.co.uk/article/419-forecast-online-will-take-more-ad-dollars-than-newspapers-by-2015/

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Ford Sync is now advertising on AudioDizer podcasts through MIT Technology Review. Ford Sync is sponsoring the Transportation Brief - a series of articles on the impact of technology on transportation and fossil fuels:

Transportation defines our civilization. Where we live and work, the structure of our cities, the flow of global commerce–all have been shaped by transportation technologies. But modern transportation’s reliance on fossil fuels cannot be sustained. Passenger planes, trains, and automobiles were responsible for nearly four billion tons of carbon dioxide emissions in 2005–about 14 percent of the carbon dioxide emitted globally that year. If we continue to rely almost exclusively on petroleum to power these vehicles, they will be responsible for 11 billion to 18 billion tons of carbon dioxide emissions in 2050. That’s because developing nations–which are home to 82 percent of the world’s population and will be responsible for 98 percent of population growth in coming years–are on the verge of mass motorization.

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Great article published by PaidContent.org on the Do’s and Don’ts of digital video. Article is written by James A. Pitaro (VP of Media at Yahoo) and discusses what works for Yahoo and their approach to digital video. Some of the ideas that resonate well with our service are:

1. Tracking your audience - figure out what types of content users are really looking for and build your service around that.
2. Involve advertisers early in the creative process - sometimes advertisers are trying to solve similar problems and by leveraging their branding you can address multiple issues.

You can read the full article here: The Do’s And Don’ts Of Creating Original Video

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The Audit Bureau of Circulations released daily newspaper circulation numbers for the top 25 newspaper companies. Only WSJ circulation numbers grew a modest 0.6%.

I wonder where the concentration of their 2M subs are located and what the demo is.

You can read the full report here

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IBM is now an official sponsor of audio podcasts on MIT Technology Review. They are sponsoring Tech Review’s Special report on “SmarterIT“. In addition to the special report, IBM has also turned some of their white papers into download-able audio podcasts.

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Apple announced it has sold 225M iPods this past Wednesday - making the installed base ~410M units. Analysts are concerned that the sales are starting to decline and its impact on the record labels. See chart below:

Read the full story on VentureBeat

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